Snake venom: The budget alternative to Botox? Are you kidding me?
I love how this article plants a nice, big picture of someone being injected with Botox (obviously a model for Botox PR). The snake venom cream isn’t injected, it’s applied.
And how about this: “The £6 tubes of Lacura Wrinkle Stop contain a compound called Syn-Ake, which mimics the snake's paralysing venom. It promises to block the nerve signals which cause facial muscles to contract and can lead to lines… The new moisturiser will be stocked in Aldi stores from April 20.”
It reads like an advertisement!
Just send your press release to whatever product you’re selling. The Telegraph will publish it.